- The Pitch -
Marta Rewards: A SYSTEM TO REWARD RIDERS
CHALLENGE
Increase ridership on Marta
Improve the rider experience on Marta
Build on brand loyalty
Make onboarding as seamless as possible
APPROACH
A rewards system that benefits Marta, the rider, and the local community
Without building out a new app the Marta Rewards feature will integrate into the already existing app.
- Research -
a user survey was given to all the participants of the marta hackathon
Do you ride Marta?
Reasons to ride MARTA
How often do you ride MARTA?
What are your favorite rewards programs
If MARTA were to provide rewards for using their service, how would you rank the most important reward to you?
1.Transportation Rewards 2.Food Rewards 3.Entertainment 4.Other
- Ideation -
PERSONAS
USER FLOW
REWARDS
Rewards that benefit MARTA, the rider, and the local community on a rotational basis.
- Atlanta Favorites
- Popular Destinations
- Local Events
- MARTA swag
- Free Rides/Unlimited Cards
- Wireframe/Prototyping-
HOW THE REWARD SYSTEM WORKS
- Prototype -
MARTA REWARDS SCREEN
FINAL PROTOTYPE
- Presentation -
- Next Steps -
OTHER REWARDS
- Point boosters (Rush Hour, Late night, Special Events)
- Social Aspect
- Gamification of Riding
- Points for Cleaning
