UX Designer | Illustrator | Pizza Enthusiast
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Georgia Pacific Amazon Hackathon

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CHALLENGE

How to get more people (especially Amazon Prime members) to buy more household goods from Amazon?


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Research

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CHALLENGE

Increase ridership on Marta

Improve the rider experience on Marta

Build on brand loyalty

Make onboarding as seamless as possible

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APPROACH

A rewards system that benefits Marta, the rider, and the local community

Without building out a new app the Marta Rewards feature will integrate into the already existing app.

- Research -

a user survey was given to all the participants of the marta hackathon 

Do you ride Marta?

Reasons to ride MARTA

How often do you ride MARTA?

What are your favorite rewards programs

If MARTA were to provide rewards for using their service, how would you rank the most important reward to you?

1.Transportation Rewards     2.Food Rewards     3.Entertainment     4.Other


- Ideation -

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PERSONAS

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USER FLOW

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REWARDS

Rewards that benefit MARTA, the rider, and the local community on a rotational basis.

  • Atlanta Favorites
  • Popular Destinations
  • Local Events
  • MARTA swag
  • Free Rides/Unlimited Cards 

- Wireframe/Prototyping-

HOW THE REWARD SYSTEM WORKS

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- Prototype -

MARTA REWARDS SCREEN

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FINAL PROTOTYPE

- Presentation -

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- Next Steps -

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OTHER REWARDS

  • Point boosters (Rush Hour, Late night, Special Events)
  • Social Aspect
  • Gamification of Riding
  • Points for Cleaning
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